About us

We serve the hospitality industry with a range of fresh and innovative produce, sourced from leading farms in Australia and around the world. Our range focuses on local, seasonal and sustainable produce. We also offer a wide variety of speciality, heirloom, premium leaf and salad produce, complimenting our full range of conventional produce.

 

The difference

We get the importance of freshness and the innovative demands of contemporary cuisine. We adopt a fresh approach to produce supply, constantly liaising with farms, growers and clients to ensure we remain at the cutting edge of tastes and trends.

We understand the importance of freshness and quality, forever supplying our
clients with farm fresh quality, quickly and efficiently.

 

Experience and knowledge

Our team gets the importance of produce from both sides of the plate. General Manager Stephen Kahl a past farmer along with produce specialist Ryan, Jomel and Jason at getFresh, understand the unique needs of its clients and dynamics of produce supply.

 

Quality Assurance

On the 7th of September 2015, getFresh Merchants met the requirements to attain HACCP approval and were registered as a Silliker HACCP-approved supplier. We, getFresh Merchants strive to supply fresh fruit and vegetables that meet our customers’ requirements and expectations packed to comply with customer agreed standards and specifications.

Our philosophy is that quality and food safety must be incorporated from the start of the growing season and can not be added at the end of the production and distribution process or at the final inspection. We believe that all participants in the distribution system have responsibilities to the product and indeed, the customer.

In order to facilitate this, we have established a Codex HACCP system for our part of the Fruit & Vegetable supply chain, that is efficient, will be maintained and continuously improved. To ensure this occurs, we make available appropriate resources to ensure the successful operation and management of our Quality and Food Safety Management Systems.

We intend to only market Fruit & Vegetables that meet agreed customer specifications and standards and we believe by doing so we will retain our competitive edge in the market.

 

 

Maintaining the Cold Chain

Fresh foods continue to metabolize and consume their nutrients throughout their shelf life, from harvest through to packing, distribution and sale. Carbohydrate proteins and other nutrients are broken down into similar compounds, often resulting in reduced quality or quantity of the foods, through respiration, enzymatic break down and microbial degradation. All of these processes are highly dependent upon temperature. Cooling provides the following benefits for perishable horticultural foods.

  • Reduces respiration: lessen perishability
  • Reduces transpiration: lessens water loss, less shriveling
  • Reduces ethylene production: slows ripening
  • Increases resistance to ethylene action
  • Decreases activity of micro-organisms
  • Reduces browning and loss of texture, flavour and nutrients
  • Delays in ripening and natural senescence

getFresh Merchants aims to preserve an uninterrupted cold chain through appropriate storage and distribution activities that maintain a given temperature, in which is imperative for extending the shelf life of Fruit & Vegetables. The processes outlined in our Quality and Food Safety Management systems are stringently monitored, audited and updated to achieve the ideal system for maintaining and handling premium fresh produce.

 

Our Team

Michael Da Silva

Director

Michael comes from a large family that collectively have over 35 years of experience in the Western Australian Fruit & Vegetable market. In his time in the industry, Michael has developed many strong relationships with local growers and farmers. Always striving for perfection, Michael adopts the latest technology so that he can service customers in the most efficient manner.

Stephen Kahl

General Manager

Stephen offers a wealth of agricultural knowledge. He knows about produce supply. Stephen has over 37 years of experience in farming and agriculture. He also ran his own café and catering business before moving to ‘the big smoke’, where he pursued his passion for fresh produce. Stephen has built very strong relationships with clients, farms and growers, forever supplying the most innovative produce to our clients and gaining respect from industry professionals through his hard work and dedication.

Jomel Panopio

Produce Specialist
Jomel brings over 10 years of experience (International and Local) to the hospitality industry to getFresh Merchants. Jomel is proactive in customer service and his ability to build good relationships with our clients ensures they are well-informed about all things produce-related.
Currently servicing a large range of venues from Restaurants & Cafés through to Hotels, Bars & Caterers. Jomel will be able to ensure your account is well managed & looks forward to supplying quality service and fresh produce to your venue.

Ryan Richards

Produce Specialist
Ryan brings to getFresh a career of 15 years as a professional chef, with a Dish In The WA top 20 under his belt. During this time in the front line of the hospitality industry, Ryan has worked in a number of well rewarded hospitality venues around Perth.
Starting in fine dining & moving to more humble venues. He understands the variety of venues on offer. Becoming a head chef, he learnt how to minimize waste and keep food costs down.

Md Nurur Rahman

Accountant
Md Nurur Rahman brings deep understanding of accounting principles, tax regulations, and financial reporting standards. Meticulously reviewing transactions for accuracy and compliance. Handling sensitive information with confidentiality.
He is staying current in a dynamic financial landscape. Translating financial jargon into plain language. Unraveling discrepancies and finding solutions.

Other Friendly Team Members

Accounts Receivable: Sharon King

Accounts PayableLyndall Serukai

Office Admin: Cheryl Boyd & Manish Saini

WarehouseShane Boyd, Jacob Wilson & Sam Potts

Another 40+ efficient staff (drivers/packers/maintenance)

working behind the scene

at your service.